My studies focused on generating awareness, I am grateful I have had the opportunity to learn how to manage leads through the sales funnel. Here are the basics.
Climb Higher
The tagline "Climb Higher" is applicable everywhere. It belongs in my personal and professional life. It is a creed that pushes me. It is something that lives in every fiber of my being. Which means, it is so much more than a tagline. Its a life style.
Finding Friction
Friction free. The idea is not new. In 1995, Bill Gates, published a book called The Road Ahead. In the book, there is a chapter dedicated to the "friction free economy." The idea, cut out anything that makes it hard to do business.
B2B is Dead
Making the switch from business to business sales/marketing to people to people. It just may change your business.
