My studies focused on generating awareness, I am grateful I have had the opportunity to learn how to manage leads through the sales funnel. Here are the basics.
Once the updated style guide was approved we started working on other brand elements. One of these projects was creating a slide master and sales deck. In Microsoft PowerPoint a slide master controls the overall presentation design including theme, layout, background, color, fonts and object positioning within each slide.
This is the case summary my team and I wrote and turned in for the 2013 Bateman competition.
I wrote this video style guide while I was working at bChannels.