bChannels works with the top 20 technology companies (with exception to Google and Apple) in the world. They are a channel marketing firm. Meaning they work within a company's distribution chain to increase marketing and sales. While I was at bChannels I was responsible for teaching partners how to use a co-branded lead generation tool. … Continue reading Campaign Management in Action
My studies focused on generating awareness, I am grateful I have had the opportunity to learn how to manage leads through the sales funnel. Here are the basics.
Truthfully if you want to safely stand at the summit making a plan could be the difference between life and death. Campaign planning and management is the same.
Just like my personal calendar, I start by adding the important dates and events. And then fill in the rest as needed. This gives me the high level view of the year and allows me to spot conflicts before they become a problem. In calendaring, the key to success is being proactive.
Like a band, companies are divided into different departments. Although each department has their own set of responsibilities, their work comes together creating one final sound.
Look for projects that will help build your portfolio. Sometimes they are in unusual places. I found one in my kitchen.
Once the updated style guide was approved we started working on other brand elements. One of these projects was creating a slide master and sales deck. In Microsoft PowerPoint a slide master controls the overall presentation design including theme, layout, background, color, fonts and object positioning within each slide.