The video brief is important because it helps creators fine tune their vision for each video. However, there has to be a balance; too much structure can stifle creativity. The trick, keep it short.
At work, having the courage to think differently and create a new solution is not easy but is rewarding.
While I was in college, I got to create the branding for the UVU CareerPassport program. It was a really fun project, I got to create an actual passport and stamp set for the program.