My studies focused on generating awareness, I am grateful I have had the opportunity to learn how to manage leads through the sales funnel. Here are the basics.
Friction free. The idea is not new. In 1995, Bill Gates, published a book called The Road Ahead. In the book, there is a chapter dedicated to the "friction free economy." The idea, cut out anything that makes it hard to do business.
Making the switch from business to business sales/marketing to people to people. It just may change your business.