Campaign Management in Action

bChannels works with the top 20 technology companies (with exception to Google and Apple) in the world. They are a channel marketing firm. Meaning they work within a company's distribution chain to increase marketing and sales. While I was at bChannels I was responsible for teaching partners how to use a co-branded lead generation tool. … Continue reading Campaign Management in Action

Circling Dates

The Calendar – Adding Important Dates

Just like my personal calendar, I start by adding the important dates and events. And then fill in the rest as needed. This gives me the high level view of the year and allows me to spot conflicts before they become a problem. In calendaring, the key to success is being proactive.

Corporate Power Point Evolution

Once the updated style guide was approved we started working on other brand elements. One of these projects was creating a slide master and sales deck. In Microsoft PowerPoint a slide master controls the overall presentation design including theme, layout, background, color, fonts and object positioning within each slide.