NFL Research

While in San Francisco for the PRSSA national conference, I had the opportunity to fulfill a lifelong dream. I was able to attend a professional football game live. As my friends know, I love the NFL! Come Sunday, there is nothing I would rather do. Don’t forget to add both Monday and Thursday nights as … Continue reading NFL Research

Creativity in the World of Public Relations

While at the PRSSA national conference, I attended a session where Jeffery Ory presented on creativity. It depends on which “expert” you are listening to. Jeffery presented as if creativity and strategic planning were mutually exclusive. He believed that creativity is something you are born with but strategy is learned. Personally, I don’t think you … Continue reading Creativity in the World of Public Relations

Sports PR–Breaking into Sports

When I first started studying communications with an emphasis in public relations, there was nothing I wanted more than to work in the sports industry. As I get closer to graduation, I have looked into finding a job, the competition is fierce. Once people break into the industry, they don't leave. Who could blame them, … Continue reading Sports PR–Breaking into Sports

Chicago Cubs’ Leadership

Kevin Saghy served as a past PRSSA president. Working for the Chicago Cubs, he has built their network to include more than one million Facebook fans and 170,000 Twitter followers since 2010. He is also serving as an advisory board member for the Plank Center for the Leadership in Public Relations. Other clients include Geek Squad, … Continue reading Chicago Cubs’ Leadership

“The Devil is in the Details”

As I have been preparing for the 2012 PRSSA National Conference, I have found truth in the phrase, “The Devil is in the details.” This week Utah Valley University announced that they have accepted an invitation to join the WAC. If you missed the announcement, you can watch it at It was not until … Continue reading “The Devil is in the Details”

Uniting through passion.

Learning from Geno Church

While at this conference I had the opportunity to attend a lecture given by Geno Church who works for a company called Brains on Fire (also a book which I highly recommend)! One of the most important important things he said was that you can have a conversation on social media sites but that cannot … Continue reading Learning from Geno Church