While attending the 2011 PRSSA national conference I learned the importance of internships. Talking to the big firms or corporations many students want to apply to, I found each company has“first round” criteria. The most common requirements, usually companies choose to look for a minimum of three internships or a foreign language.

As a result, I have been looking for an internship. This is also where my focus has changed. Originally I wanted to enter the world of sports marketing and public relations. After further research I have found sports public relations would be a great area to be involved in. Though I am still young enough that I want to keep my options open to other branches of public relations.

During my internship search I found a company called ThomasArts. This public relations firm started in Dave Thomas’ basement in Farmington, Utah. Their four other offices are located in New York City, NY, Huntington Beach, CA, Eden Prairie, MN, and Grapevine, TX. What really struck me about this company was one of their blog posts, it shows the setup, showing and consumer reviews of a BMW commercial. Although ThomasArts did not create this idea they recognized its brilliance!

Please watch this short video and tell me what you think.

One thought on “Longer Lasting Marketing

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